Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIFXMPR004 Mapping and Delivery Guide
Liaise with the media
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SIFXMPR004 - Liaise with the media |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to prepare and provide information to the media. It applies to funeral home and cemetery and crematorium staff required to liaise with the media for public relations purposes, including arranging the placement of public notices and negotiating the coverage of a public funeral. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in the workplace or in a simulated environment that is as industry realistic as possible. In a simulated environment, it is essential that assessment is conducted: using suitable facilities, equipment and resources, including: computers, communication technology and software programs to liaise with the media documentation including organisation information and promotional materials under industry conditions where there is: integration of tasks with possible interruptions to work typical of the job role speed and timing requirements that reflect commercial operating conditions interaction with media representatives Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare for media liaison. |
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Element: Provide information to the media. |
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Element: Prepare for media liaison. |
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Element: Provide information to the media. |
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